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Newport (cigarette)
Newport, originally introduced in 1957 by the Lorillard Tobacco Company, is a brand of menthol cigarettes owned by R.J. Reynolds Tobacco Company. Newports comprise about 35 percent of menthol cigarette sales in the US.〔 Newport's are made in Newport Kentucky.(Newport cigarette maker Lorillard's CEO Martin Orlowsky talks about FDA's menthol study. ) ''The Associated Press.'' 8 Feb. 2010.〕 Newports have gained a commanding share of the African-American market; a 2005 survey stated that 49.5% of all cigarette sales to African Americans were Newport cigarettes.
==History==
The brand was originally named after the seaport of Newport, Rhode Island and the spinnaker present on all packs since the late 1950s is meant to capitalize on the association with sailing.The original Newport had a white filter and a hint of mint; both were gone in 1969 and thus the white filter was replaced by a standard filter. The Newport Classic full flavor cigarettes were promoted for many years as a cigarette that allows you to "Enjoy a full flavor menthol, without drowning out pure tobacco taste." In the mid-1980s, Newport began an advertising campaign that courted African Americans in urban areas. In two years, Newports became the fifth most popular cigarette on the market.〔(IDEAS & TRENDS; Understanding the Dream World of Cigarette Ads. ) ''The New York Times.'' 24 April 1988.〕 A 2004 study by the Robert Wood Johnson Foundation found that the percentage of teen Newport smokers doubled between 1989 and 1996. Researcher Karen Gerlach indicated that Newports made the most significant progress with the Hispanic and White American teen markets in those years.〔(Newport cigarettes gain popularity among teens. ) ''Biotech Week.'' 25 Feb. 2004.〕 A 1998 Massachusetts Department of Public Health report indicated that Newports alongside unfiltered Camel cigarettes contained the highest levels of nicotine in cigarettes on the market. In the following six years, Lorillard Tobacco increased the amount of nicotine in Newports by 10%.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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